Last updated: 17 October 2026
The GTM Lead Launch Brief is a Shopify app published by The GTM Lead (thegtmlead.com). This policy explains what the app does with data when a merchant installs and uses it.
Max Benz, Dresden, Germany. Contact: m@maxbenz.co. Imprint: thegtmlead.com/imprint.
With the Shopify permission read_products the app reads product titles, descriptions, vendors, statuses, variant names, SKUs, prices, recorded unit costs and collections from your store. It reads this data only while you have the app open, to show you the result on screen.
None. Store data is processed in memory for a single request and discarded. The app has no database. Shopify access tokens are obtained per request through Shopify token exchange and are not saved. Exports (CSV or TXT) are created in your browser.
The app does not request access to customers or orders and does not process personal data of your customers.
None. The app only has read access and never creates, edits or deletes anything in your store.
No analytics, no tracking cookies, no advertising, no AI services. The app is hosted on Vercel (Vercel Inc., USA), which keeps short-lived technical request logs (such as IP address and request time) to operate the service.
Because nothing is stored, uninstalling the app leaves no data behind. Shopify's mandatory privacy webhooks (customer data request, customer redact, shop redact) are verified and acknowledged; there is no data to return or delete.
Under the GDPR you have the right to access, rectification, erasure, restriction and portability, and to lodge a complaint with a supervisory authority (Sächsische Datenschutzbeauftragte, Dresden). Contact m@maxbenz.co.